The non-negotiable questions

Where can the service be provided? Which marketing claims have been reviewed? Who owns technical implementation? Which opportunities fit the commercial model?

What makes an SEO brief actionable

Bring an approved description of the offer, a list of supported jurisdictions, priority service lines, existing Search Console access if available and the criteria sales uses to reject unsuitable leads.

When to hold off

If the product is still awaiting legal approval, the site has no responsible reviewer or the organisation cannot process enquiries in target markets, resolve those gaps before commissioning large-scale content.

What a useful first review should cover

  • Can the organisation serve the location?
  • Is each proposed claim supportable?
  • Is there an actual buyer-intent cluster?
  • Is a monitored and privacy-appropriate enquiry route available?

The decision is whether research and a small pilot are justified—not whether a keyword tool offers an optimistic score.